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LEGO® Serious Play® Workshop: the power of Metaphor and Storytelling for Product Positioning
As I wrap up another semester of International Marketing with USAC Verona, one of our last lessons was the famous LEGO® Serious Play®...

Mary Elizabeth Wieder
Dec 1, 20235 min read
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My 24-Hour Day: how LEGO® Serious Play® helps clarify Priorities vs Direction
I recently had the chance to conduct a LEGO® Serious Play® workshop for the Mentoring program of Verona Professional Women Networking,...

Mary Elizabeth Wieder
Nov 23, 20235 min read
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Using LEGO® to analyze LEGO®: from core product to global marketing mix
What does a professor do with a group of international marketing students during a hot Friday afternoon lesson on foreign marketing mix...

Mary Elizabeth Wieder
Oct 4, 20234 min read
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LEGO® Serious Play®: the Customer Journey from Awareness to Advocacy Starts with a Single Brick
“Put four LEGO® bricks together at random. You have 30 seconds”. These were the instructions I gave my marketing students as we dove into...

Mary Elizabeth Wieder
May 5, 20233 min read
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LEGO® Serious Play Workshop for SASP: Teambuilding. Future Growth. Big Picture.
When you think of professional development, growth and goal setting, does “play” come to mind? M7 Social Project recently introduced...

Mary Elizabeth Wieder
May 31, 20225 min read
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